About

ABOUT

Driven from an upbringing grounded in aspiration and reflecting abundance, founder Joi Taylor is an entrepreneur and real estate professional who was searching for a luxury bag befitting her mindset, ambitions, and lifestyle. She wanted the perfect bag that not only embodied who she was but also who she aspired to be. Initially looking for a more feminine briefcase, she ended up styling her own, which she named the "Boss Bag," created for the businesswoman to carry all of her documents, digital devices, and essentials business essentials.

Taylor's creation of the Boss Bag, led to launching the line, and the JOI TAYLOR COLLECTION business in 2016.

"It started with the Boss Bag, which is my own personal bag, because I am the first entrepreneur on the girl's side of our family," Taylor said.

"I have a Matriarch Bag that was named after my grandmother. I have a Nori Bag, from which my mom's name is Lenora. I have a Bell Bag, for one of my nieces, who we call, 'Bella.' I have an Alexxis Bag, which I think is unique because she has two x's in her name, and the bag represents her because she is the second female entrepreneur in our family. She's the younger version of me," said Taylor.

According to Taylor, although her creations have a universal appeal and are for everyone, the collection is without question, born of her inner, "Black girl magic."

"I believe in the beauty of all women and men," she said.

The core line grew from two signature products to four, and then to six, and from initially being exclusively for women, to featuring products for men as requested by Taylor's brothers and other men in her family.